About us

Premier is a sports analytics service. We build prediction models that turn football, basketball and tennis data into clear, data-driven tips for fans around the world.

Every game is analysed from up to a year of results. Our models weigh home and away records, the strength of the opponents each team has faced, the competition each match was played in, head-to-head history and recent form, then estimate the chance of every outcome. Every pick is then reviewed, and tips are only published when the numbers support them. VIP categories use stricter rules: strong data on both teams and no friendlies.

Every settled tip, won or lost, stays on our public results page, checked against the final score. We would rather show you an honest record than promise one.

Premier is an information service, not a bookmaker, and we do not take bets. Our tips are analysis, never a guarantee, so please enjoy sport responsibly. You can read more on our responsible gambling page.